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auto rental company
swerveluxe
03 |
brand strategy
brand identity
web design + development
swerve luxe is a luxury auto rental company that believes in a more relaxed and worry-free rental experience. With seemless processes, detailed service, luxury vehicles and access to your own personal concierge to unlock exclusive spots and events; we welcome you to relaxed luxury.
problem:
swerve luxe is a luxury auto rental company that believes in a more relaxed and worry-free rental experience. With seemless processes, detailed service, luxury vehicles and access to your own personal concierge to unlock exclusive spots and events; we welcome you to relaxed luxury.
solution:
we took them through our brand evaluation process which, through research and analysis of their competitors and audience, led us to the gaps and opportunities in the market. from this we found the key differentiating factors for them to anchor their messaging and positioning into, along with their values and beliefs, giving the brand it’s own piece of real estate in the vehicle rental market and a clear path to communicating and building relationships with the audience through their brand voice. we then created a strategy informed brand image and identity that is the perfect mix of high-end, luxury and inviting.
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